- BACARDÍ rum and London design practice A-COLD-WALL* present a limited-edition capsule engineered for movement, expression and the energy of the city.
- The collection is available from 11 November at a-cold-wall.com, centred on the reworked Balfron Jacket and including a five-panel cap, an engraved carabiner and exclusive T-shirts, with all pieces featuring BACARDÍ and A-COLD-WALL* co-branding
- Acclaimed electronic duo Overmono front the campaign, giving the first look at the collection in a series of campaign images.
- The collaboration concludes with a London launch on 25 November at Village Underground, headlined by Overmono with further DJ sets from a bill of cutting-edge artists. Limited number of free tickets available here
[LONDON, UK, 11 November 2026] BACARDÍ, the world's number one and most awarded rum, and A-COLD-WALL* present a limited-edition capsule collection engineered for movement. Launching in select markets across Europethe collaboration brings BACARDÍ's longstanding connection to music and nightlife culture together with A-COLD-WALL*'s distinctive approach to functional design, creating a collection designed to move with you, from the city streets to the dancefloor. Rooted in music and nightlife culture since 1862, BACARDÍ has long championed the artists and communities that shape the dancefloor, making the collaboration a natural fit.
Fronting the campaign are Overmono, Welsh brothers Tom and Ed Russell, alongside emerging DJs Mia Koden, Mad Miran and Errol, wearing pieces from the collection. Fresh from a landmark year, which saw their critically acclaimed second album Pure Devotion further cement their status as one of the UK's most vital live electronic acts.
Available now at a-cold-wall.com, the capsule collection puts movement at the centre of its design, rethinking how everyday essentials are carried. Across the collection, hands-free details keep essentials close while freeing up movement, whether navigating the city or heading straight to the dancefloor.
At the heart of the collection is A-COLD-WALL*'s signature Balfron Jacket, reimagined for the first time with innovative webbing straps. Crafted from lightweight, breathable micro-ripstop fabric made in Italy, the jacket can be worn traditionally, draped over one shoulder or carried like a backpack, freeing the hands for the party ahead. Beyond its versatile ways of wearing, the jacket’s reflective BACARDÍ and A-COLD-WALL* branding stays subtle in daylight and catches the light after dark.
The capsule also includes a five-panel cap, an engraved carabiner and three exclusive T-shirts, priced from £15 - £195. For the T-shirts, BACARDÍ and A-COLD-WALL* commissioned three graphic artists, each invited to read their own city through the music and movement that shape it: Jonathan Castro (Netherlands), Gina Gausch (Spain) and Matt Tremaine (UK).
On Wednesday 25 November, BACARDÍ and A-COLD-WALL* take over Village Underground in Shoreditch, East London, for an exclusive live performance and first in-person reveal of the capsule. Headlined by Overmono, with further DJ sets from Mia Koden b2b re:ni and MJK, the event brings together electronic music, BACARDÍ cocktails and the collection itself. Entry is free but limited, with tickets available HERE and guests must be 18 or over with valid photo ID.
Liam Hassimi, Director of Brand Marketing at A-COLD-WALL*, said “The BACARDÍ x A-COLD-WALL* collaboration combines our approach to functional design with BACARDÍ’s deep connection to music and culture, creating a collection rooted in movement. Beyond the collection itself, the project brings together a carefully curated group of creative talent, from Overmono and DJs Mia Koden, Mad Miran and Errol to prominent visual artists commissioned to create original designs inspired by their respective cities and music cultures. The collaboration culminates in a public launch event at Village Underground, where music, design and movement come together.”
Pedro Mendonça, Global SVP BACARDÍ rum said: "BACARDÍ has always believed in the power of music and movement to bring people together. Our collaboration with A-COLD-WALL* takes that spirit into a new creative space, bringing together BACARDÍ’s connection to music and culture with A-COLD-WALL*’s distinctive approach to functional design. The result is a collection created with movement at its heart, designed to give people the freedom to enjoy the moments that matter.”
RSVP to attend the event here: HERE
Discover the collection HERE
ENDS
NOTES TO EDITOR
For press enquiries, please contact BARCARDÍ bacardiuk@ogilvy.com or A-COLD-WALL* annoushka@succourstudio.com
Event information:
- WHEN: Wednesday 25 November 2026, 8pm - 1am
- WHERE: Village Underground, 54 Holywell Lane, Shoreditch, London EC2A 3PQ
- WHO:
- Headliner: Overmono (DJ Set)
- Emerging DJ line-up:
- Mia Koden
- re:ni
- MJK
- PHOTO / FILMING OPPORTUNITIES:
- Live performances: Capture Overmono and emerging DJs performing live
- Collection showcase: Capture talent and creators wearing the BACARDÍ x A-COLD-WALL* capsule collection, including the reveal of all three city T-shirt designs
- Event atmosphere: Capture the energy of the night, including guests, music, movement and branded experiences.
- Editorial and social-first content: Opportunities for pre-arranged editorial and social-first content exploring Gen Z dancefloor culture, including vox pops with consenting attendees on freedom of self-expression, whether they feel judged on the dancefloor and what helps them feel free to be themselves. Editorial angles, formats and filming requirements to be agreed in advance.
- RSVP: bacardiuk@ogilvy.com
About BACARDÍ® Rum - The World's Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world's most awarded rum, with more than 1,000 awards for quality, taste, and innovation. Today, the Caribbean Island of Puerto Rico is where BACARDÍ rum is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com
About Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 163 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.
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BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED.
About A-COLD-WALL*
A-COLD-WALL* is a design practice grounded in grey sky thinking. It reworks the codes of sportswear, utility and tailoring through architectural principles. Each piece answers a condition of modern life, posed, tested and resolved into city-grade design: refined in form, purposeful in function. ACW* collaborates as seriously as it designs, commissioning artists, musicians and makers to work alongside each collection. Born in London, world-wise.