16 September 2026
BACARDÍ® Rum Returns for a Fourth Year as the Official Spirits Partner of the 2026 MTV VIDEO MUSIC AWARDS (“VMAs”), Celebrating the Return of Best Dance Category After a 7-Year Hiatus
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Don Facundo Bacardí Massó founded Bacardi in Santiago de Cuba on February 4, 1862 and revolutionized the spirits industry by creating the first smooth, light-bodied rum.
